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Geka GmbH Partners with a Princess

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By: Jamie Matusow

Editor-in-Chief

Geka, one of the world’s leading manufacturers of brushes, applicators and complete packaging systems for the cosmetics industry, has announced the start of a three-year partnership with Princess Cleopatra zu Oettingen-Spielberg, who will be the new face of Geka GmbH.

The partnership aims to raise local employee recruitment as well as the regional company reputation. The Princess has her permanent residence just 30 minutes from Geka’s headquarters in Waizendorf (Bechhofen). She has an international background and is known in the Beauty & Fashion industry where she has appeared in several magazines.

According to Geka, while “the company is not blue-blooded itself, the partners have crucial qualities in common: Both are regionally rooted and internationally successful, diverse and multi-faceted, family-driven and authentic.”

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